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Principles of marketing /

Zarate, Cyhthia A.

Principles of marketing / Cynthia A. Zarate - xiii, 113 pages : illustrations 22 cm.

Includes bibliography and index.

A work-textbook full of activities and exercises, intended to help students understand the basic foundations and principles of marketing.

ISBN: 9789719802181

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5415.12 / .Z184 2014

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