Strategy for tourism /
Tribe, John
Strategy for tourism / John Tribe - Woodeaton, Oxford : Goodfellow Publishers Limited, c2016. - viii, 280 pages : illustrations, (black and white) 25 cm.
Includes bibliographical references and index.
Strategic purpose -- Introduction to strategy -- Mission and purpose -- Culture and strategy -- Strategic analysis -- The external environment: PEST -- The external environment: competition -- The internal environment: capability -- Strategic choice -- Strategic options -- Strategic directions and methods -- Strategic evaluation -- Strategic implementation -- Organising and resourcing -- Managing and monitoring -- Strategy in action
An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts. --Amazon.com
Leisure industry
Tourism
G 155.A1 / .T731 2016
Strategy for tourism / John Tribe - Woodeaton, Oxford : Goodfellow Publishers Limited, c2016. - viii, 280 pages : illustrations, (black and white) 25 cm.
Includes bibliographical references and index.
Strategic purpose -- Introduction to strategy -- Mission and purpose -- Culture and strategy -- Strategic analysis -- The external environment: PEST -- The external environment: competition -- The internal environment: capability -- Strategic choice -- Strategic options -- Strategic directions and methods -- Strategic evaluation -- Strategic implementation -- Organising and resourcing -- Managing and monitoring -- Strategy in action
An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts. --Amazon.com
Leisure industry
Tourism
G 155.A1 / .T731 2016
