Applied marketing research: for data-based marketing decisions /
Roberto, Eduardo L.
Applied marketing research: for data-based marketing decisions / - Quezon City : Ateneo de Manila University Press, c1987.
Marketing reference book oriented to the research user in ASEAN countries. Provides readers with the necessary skills for critical evaluation of marketing research findings, conclusions, recommendations, and practices that are met in making marketing decisions (BIP-ADMUP).
HF 5415.2 / .R54 1987
Applied marketing research: for data-based marketing decisions / - Quezon City : Ateneo de Manila University Press, c1987.
Marketing reference book oriented to the research user in ASEAN countries. Provides readers with the necessary skills for critical evaluation of marketing research findings, conclusions, recommendations, and practices that are met in making marketing decisions (BIP-ADMUP).
HF 5415.2 / .R54 1987
