Philippine media factbook. 1996-1997.
Philippine media factbook. 1996-1997.
- c1996.
This Factbook contains valuable information on Philippine media industry from 1996-1997. Specifically, it provides the latest available statistical data at the time of preparation on advertising industry, TV Cable and UHF, network location, radio, and print media. The book also features list of Philippine broadcasters, list of accredited ad agencies, and glossary of terms. It also identifies non-traditional advertising method.
This Factbook contains valuable information on Philippine media industry from 1996-1997. Specifically, it provides the latest available statistical data at the time of preparation on advertising industry, TV Cable and UHF, network location, radio, and print media. The book also features list of Philippine broadcasters, list of accredited ad agencies, and glossary of terms. It also identifies non-traditional advertising method.
