Subtraction : aspects of essential design /
Gelman, Alexander
Subtraction : aspects of essential design / Alexander Gelman ; editors, Baruch Gorkin, Kate Noel-Paton, Kaoru Sato ; research coordinator, Yanitza Tavarez ; art directors, Alexander Gelman, Kaoru Sato. - Crans-Pres-Celigny, Switzerland : RotoVision, c2000. - 159 p. : col ill. 28 cm.
A renowned designer gives a provocative explanation of his unusual design approach, so admired for the powerful and effective messages it conveys. The author breaks down his philosophy into four stages - expose, conceal, accept, reject - in order to strip away the layers of design that often conceal the essence of an idea. The Centre Georges Pompidou, the Nike logo, the Mickey Mouse prototype, and other widely recognized design examples are used to elucidate his theory.
2-88046-391-2
Design, Industrial
Graphic arts
Subtraction : aspects of essential design / Alexander Gelman ; editors, Baruch Gorkin, Kate Noel-Paton, Kaoru Sato ; research coordinator, Yanitza Tavarez ; art directors, Alexander Gelman, Kaoru Sato. - Crans-Pres-Celigny, Switzerland : RotoVision, c2000. - 159 p. : col ill. 28 cm.
A renowned designer gives a provocative explanation of his unusual design approach, so admired for the powerful and effective messages it conveys. The author breaks down his philosophy into four stages - expose, conceal, accept, reject - in order to strip away the layers of design that often conceal the essence of an idea. The Centre Georges Pompidou, the Nike logo, the Mickey Mouse prototype, and other widely recognized design examples are used to elucidate his theory.
2-88046-391-2
Design, Industrial
Graphic arts
