Strategic market: segmentation : how to market to the rich, the middle class and the "masa" /

Roberto, Ned

Strategic market: segmentation : how to market to the rich, the middle class and the "masa" / Ned Roberto. - LifeCycle Press, 2002 - vi, 125 p. : ill. 24 cm.

971861102-9


Market segmentation.

HF 5415.127 / .R54 2002