Emerging trends and innovation in sports marketing and management in Asia /
Emerging trends and innovation in sports marketing and management in Asia /
Ho Keat Leng, Nanyang Technological University, Singapore, Noah Yang Hsu, Aletheia University, Taiwan, [editors].
- Hershey, PA : Business Science Reference, [2015].
- xxv, 355 pages ; 29 cm.
"Premier Reference Source"--Cover.
Includes bibliographical references and index.
"This book brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry"--
9781466675278 (hardcover : alk. paper)
2014045043
Sports--Marketing.--Asia
Sports--Management.--Asia
GV 716 / .Em32 2015
"Premier Reference Source"--Cover.
Includes bibliographical references and index.
"This book brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry"--
9781466675278 (hardcover : alk. paper)
2014045043
Sports--Marketing.--Asia
Sports--Management.--Asia
GV 716 / .Em32 2015
