Marketing effectively /

Ali, Moi

Marketing effectively / Ali, Moi. - London : Dorling Kindersley, c2001. - 72 p. : col. ill. 18 cm.

A Dorling Kindersley book.

Enhances the improvement of marketing skills, from researching and analyzing customers' buying habits, to creating and managing a strong brand. Shows how to maximize market share by keeping up with trends, improving competitiveness, exploring new opportunities and developing a winning marketing strategy. Provides information on the manner of improving the image of the organization. Diagrams, charts and illustrations are available to enhance information.

0-7513-1213-4


Marketing.