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Cases on marketing management in the Philippine setting /

Cases on marketing management in the Philippine setting / Ben Paul B. Gutierrez, editor. - Diliman, Quezon City : University of the Philippines Press, 2002 - xiv, 411 p. : ill. 23 cm.

ISBN: 971-542-367-1

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5415.13 / .C268 2002

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