A Guide to becoming a travel professional /

Todd, Ginger.

A Guide to becoming a travel professional / Ginger Todd and Susan Rice. - Clifton Park, N.Y. : Thomson/Delmar Learning, 2005 - xv, 330 p. : ill. 28 cm.

Instructs students on the product of travel and how to sell it. It is a concise and descriptive "how to" manual complete with tools that help the student practice what is learned. Travel Perspectives focuses on terminology, product process and procedure, and developing the student's sales and customer service skills. Discussion points, contained throughout the text, develop understanding of the sales process and the role of customer service in attaining and retaining customers.

Section I offers a logical organization of the travel industry and the ways in which the products are purchased by travelers. Section II-V covers major products sold by a travel counselor and lists terminology, products, reference materials, and the manner of selling a product to a customer. Section VI discusses selling and customer service . Also discusses skills in using maps, understanding distances, travel patterns of United States tourists, and sites of tourist destinations.

1401851770


Travel agents

R G 154 .T566 2005