Encyclopedia of public relations /

Heath, Robert L.

Encyclopedia of public relations / Robert L. Heath, editor. - Thousand Oaks, Calif. : Sage Publications, c2005. - 2 v., : ill. 28 cm.

Topics include Crisis Communications and Management, Cyberspace, Ethics, Global Public Relations Groups, History, Jargon Management, Media News Organizations, Practices, Relations, Reports, Research and Analysis and Theories. Contains approximately 450 alphabetically-arranged entries. Appendices include the Public Relations Society of America Code of Ethics, Milestones in the History of Public Relations, Public Relations Education for the 21st Century, Public Relations Online Resources, etc.

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Public relations

R HD 59 .En19 2005