Retail desire : design, display and visual merchandising /
Tucker, Johnny.
Retail desire : design, display and visual merchandising / Johnny Tucker. - Mies : TotoVision, c2004. - 160 p. : ill. 28 cm.
Explains the visual's merchandiser's creative process.Shows contrasts of style,technique and training between the visual merchandiser and the retail designer.Covers from designing,setting up or directing window displays through advising on the layout of in -store items,to creating displays.Facilitates gaining insights into the process and practice of creating want or desire for a commodity.
288046806x
Commercial art.
Display of merchandise.
R NK 2195.S89 .T797 2004
Retail desire : design, display and visual merchandising / Johnny Tucker. - Mies : TotoVision, c2004. - 160 p. : ill. 28 cm.
Explains the visual's merchandiser's creative process.Shows contrasts of style,technique and training between the visual merchandiser and the retail designer.Covers from designing,setting up or directing window displays through advising on the layout of in -store items,to creating displays.Facilitates gaining insights into the process and practice of creating want or desire for a commodity.
288046806x
Commercial art.
Display of merchandise.
R NK 2195.S89 .T797 2004
