Economics in a business context /
Haslam, Colin.
Economics in a business context / Colin Haslam, Alan Neale, Sukhdav Johal. - 3rd ed. - London : Thomson, c2002. - xx, 257 p. : ill. ; 25 cm. - Business in context series .
Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.
1861524005
Managerial economics.
HD 30.22 / .H274 2002
Economics in a business context / Colin Haslam, Alan Neale, Sukhdav Johal. - 3rd ed. - London : Thomson, c2002. - xx, 257 p. : ill. ; 25 cm. - Business in context series .
Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.
1861524005
Managerial economics.
HD 30.22 / .H274 2002
