Handbook of practical marketing and sales forecasting techniques :
Crosby, John V.
Handbook of practical marketing and sales forecasting techniques : cycles, trends, and turning points / John V. Crosby. - (Chicago), Ill. : NTC Business Books, [1999] - xiii, 323 p. : ill. ; 23 cm. - American Marketing Association. .
Presents a systematic, graphic approach to forecasting the effectiveness of various sales and marketing activities and initiatives, for higher-level marketing and sales professionals whose duties include forecasting economies, industries, market segments, and product lines.
Marketing research.
Sales forecasting.
HF 5415.2 / .C883 1999
Handbook of practical marketing and sales forecasting techniques : cycles, trends, and turning points / John V. Crosby. - (Chicago), Ill. : NTC Business Books, [1999] - xiii, 323 p. : ill. ; 23 cm. - American Marketing Association. .
Presents a systematic, graphic approach to forecasting the effectiveness of various sales and marketing activities and initiatives, for higher-level marketing and sales professionals whose duties include forecasting economies, industries, market segments, and product lines.
Marketing research.
Sales forecasting.
HF 5415.2 / .C883 1999
