The law and advertising /
Pagunsan, Sinforoso R.
The law and advertising / Sinforoso R. Pagunsan. - Manila : De La Salle University Press, c2004. - x, 185 p. 24 cm.
The Law and Advertising is a reference book containing selected laws and topics on advertising and sales promotions. It is useful to students, advertising practitioners, marketing professionals, and concerned consumers keenly interested in the subject. While the author treats the topics from a legal perspective, practical examples and even current issues are incorporated to show the application of legal precepts. Subliminally, the book advocates social responsibility in advertising within the existing legal order.
971-555-507-1
Advertising--Philippines.
Consumer protection--Philippines.
Copyright--Philippines.
Liability (Law)--Philippines.
Trademarks--Philippines.
F KPM 982.4 .P149 2004
The law and advertising / Sinforoso R. Pagunsan. - Manila : De La Salle University Press, c2004. - x, 185 p. 24 cm.
The Law and Advertising is a reference book containing selected laws and topics on advertising and sales promotions. It is useful to students, advertising practitioners, marketing professionals, and concerned consumers keenly interested in the subject. While the author treats the topics from a legal perspective, practical examples and even current issues are incorporated to show the application of legal precepts. Subliminally, the book advocates social responsibility in advertising within the existing legal order.
971-555-507-1
Advertising--Philippines.
Consumer protection--Philippines.
Copyright--Philippines.
Liability (Law)--Philippines.
Trademarks--Philippines.
F KPM 982.4 .P149 2004
