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Encyclopaedia of advertising /

Bagga, Bhoomika.

Encyclopaedia of advertising / Bhoomika Bagga. - New Delhi : Anmol Publications, c2006.

Contains over 20,000 terms,phrases,acronyms,and abbreviations from advertising.Specially covered is the field of internet advertising , electronic advertising, modern trends ,innovations,etc.

ISBN: 8126128992

Subjects--Topical Terms:
Advertising

LC Class. No.: R HF 5803 .B146 2006

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