Strategize! :

Gopinath, C.

Strategize! : experiential exercises in strategic management / C. Gopinath, Julie Siciliano. - 4th ed., [International ed.]. - [Mason, Ohio] : South-Western, Cengage Learning, 2014. - xiii, 202 p. : ill. ; 28 cm.

Includes bibliographical references (p. 167-168) and index.

This edition is divided into five parts. Parts I, II, and III, on understanding strategic management, designing strategy, and implementing strategy, set up a series of Strategy Sessions designed primarily for in-class use. Part IV features a profile of the lodging industry. Industry data is culled from secondary sources readily available to decision makers in the real world. Part V consists of two optional, semester-long projects, along with a framework for in-class discussion of strategic management cases-a format that facilitates full-class participation.

9781133953289

2012954798


Strategic planning--Problems, exercises, etc.

HD 30.28 / .G647 2014