Strategic management :

Amason, Allen C.

Strategic management : from theory to practice / Allen C. Amason. - New York : Routledge, 2011. - xviii, 295 p. : ill. ; 25 cm.

Includes bibliographical references and index.

An introduction to strategic management -- Understanding organizational performance -- Tools of the trade: an overview of the framework -- Analyzing the environment: assessing the opportunities and threats -- Analyzing capabilities and resources: assessing the strengths and weaknesses -- Strategies for competitive advantage: value, customers and transactions -- Corporate and multi-business unit strategy -- Strategy implementation: fit, adaptation and learning -- A general framework: strategy, entrepreneurship and international business -- Strategic leadership: leading and governing.

9780415871693


Strategic planning.
Management.

HD 30.28 / .Am14 2011