Management information systems :
Laudon, Kenneth C., 1944-
Management information systems : managing the digital firm / Kenneth C. Laudon, Jane P. Laudon. - Fourteenth edition. Global edition. - England : Pearson Education Limited, [2016] - 669 pages color illustrations ; 28 cm.
Includes index.
This book is intended for business school students who wanted an in-depth look at how today's business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving operational excellence, developing new products and services, improving decision making, and achieving competitive advantage. Students will find here the most up-to-date and comprehensive overview of information systems used by business firms today. After reading this book, students are expected to be able to participate in, and even lead, management discussions of information systems for their firms.
9781292094007
Management information systems.
T 58.6 / .L365d 2016
Management information systems : managing the digital firm / Kenneth C. Laudon, Jane P. Laudon. - Fourteenth edition. Global edition. - England : Pearson Education Limited, [2016] - 669 pages color illustrations ; 28 cm.
Includes index.
This book is intended for business school students who wanted an in-depth look at how today's business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving operational excellence, developing new products and services, improving decision making, and achieving competitive advantage. Students will find here the most up-to-date and comprehensive overview of information systems used by business firms today. After reading this book, students are expected to be able to participate in, and even lead, management discussions of information systems for their firms.
9781292094007
Management information systems.
T 58.6 / .L365d 2016
