A framework for international business /
Cavusgil, S. Tamer.
A framework for international business / S. Tammer Cavusgil, Gary Knight, John R. Risenberger. - [International edition] - New York : Pearson Education, [2013] - xxvii, 319 pages : illustrations ; 24 cm.
"Always Learning"-- COVER.
Includes index.
This book provides students and practicing managers with a concise but thorough review of essential international business management concepts and techniques. It captures the new realities in international business as practiced today. It includes global sourcing, the impact of technological advances on globalization, the globalization of finance, emerging markets, the success of the smaller firm in international markets and corporate social responsibility.
9780132598941
International business enterprises --Management.
HD 30.28 / .C316 2013
A framework for international business / S. Tammer Cavusgil, Gary Knight, John R. Risenberger. - [International edition] - New York : Pearson Education, [2013] - xxvii, 319 pages : illustrations ; 24 cm.
"Always Learning"-- COVER.
Includes index.
This book provides students and practicing managers with a concise but thorough review of essential international business management concepts and techniques. It captures the new realities in international business as practiced today. It includes global sourcing, the impact of technological advances on globalization, the globalization of finance, emerging markets, the success of the smaller firm in international markets and corporate social responsibility.
9780132598941
International business enterprises --Management.
HD 30.28 / .C316 2013
