101 best marketing practices /

Lao, Paulo M.

101 best marketing practices / Paulo M. Lao, Felix M. Lao, Jr. - xiii, 186 pages 18 cm.

A handy reference for marketers, entrepreneurs, trainers, marketing faculty and students, among others, touching on the basic applications and practices and giving sound advice on strategies, challenges and making improvements in the field of marketing. (Source: http://www.anvilpublishing.com)

9789712721892


Marketing.

HF 5415 / .L299 2009