Millennial makeover : MySpace, YouTube, and the future of American politics /

Winograd, Morley.

Millennial makeover : MySpace, YouTube, and the future of American politics / Morley Winograd, Michael D. Hais. - New Brunswick, N.J. : Rutgers University Press, c2008. - xviii, 309 p. 24 cm.

Includes bibliographical references (p. 269-278) and index.

Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments-"idealist" and "civic"-that have alternated with one another throughout the nation's history. Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. The authors detail the contours and causes of the country's five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next. The book's final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America's politics in the decades ahead. In an epiloge written for this paperback edition, Wingrad and Hais review the outcome of the 2008 presidential election, review the realignment and the impact of the millennial generation on this election. www.alibris.com

813543010


Blogs--United States.
Online social networks--United States.
Political participation--United States.
Political parties--United States.
Voting research--United States.

JK 1764 / .W731 2008