Management : the essence of the craft /

Malik, Fredmund F.

Management : the essence of the craft / Fredmund Malik ; translated from German by Jutta Scherer. - Frankfurt : Campus Verlag, c2010. - 304 p. : ill. (some col.) 23 cm.

Includes bibliographical references and index.

In today's competitive world, good management is essential. With Management: The Essence of the Craft , Fredmund Malik-one of the most prominent authors of management scholarship in Europe-draws on the works of Stafford Beer, Peter Drucker, Friedrich von Hayek, and Viktor Frankl to outline the basic principles of effective professional management. While previous studies have relied strictly on human psychology to evaluate existing theories of management, Malik instead employs a cybernetics of complex systems for the task. Though Management is written primarily for managers in the business world, it will be valuable to those in other fields facing management tasks.

9783593391298


Management
Management.

HD 30.19 / .M295 2010