The language of graphic design : an illustrated handbook for understanding fundamental design principles /

Poulin, Richard.

The language of graphic design : an illustrated handbook for understanding fundamental design principles / Richard Poulin. - Beverly, Mass. : Rockport Publishers, c2011. - 287 p. : ill. (chiefly col.) 27 cm.

Includes bibliographical references (p. 272-274) and index.

Point -- Line -- Shape -- Form -- Light -- Color -- Texture -- Scale -- Movement -- Space -- Balance -- Symmetry -- Asymmetry -- Tension -- Closure -- Expression -- Abstraction -- Tone -- Contrast -- Figure ground -- Frame -- Proportion -- Image -- Pattern -- Typography -- Grid.

'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.

9781592536764


Design.
Graphic arts.

NC 997 / .P863 2011