Color folders in the mind : a branding story : a metaphorical guide to tracking your brand anytime, anywhere /
De Asis, Karen V.
Color folders in the mind : a branding story : a metaphorical guide to tracking your brand anytime, anywhere / by Karen V. De Asis ; [edited by Margie Quimpo-Espino ; foreword by Socorro C. Ramos]. - Quezon City : K.V. De Asis, c2007. - 116 p. : ill. 21 cm.
Bonus chapter on Who are ethical Filipino managers"--Cover.
Color Folders in the Mind is rich with marketing wisdom, and provides a clear roadmap for every one who wants to build a successful brand. It brings to light the elements that help global brands remain successful, and illustrated how local brands adopt brilliant marketing strategies to transform themeselves into world class brands.
9789719385202
HD 69.B7 / .D349 2007
Color folders in the mind : a branding story : a metaphorical guide to tracking your brand anytime, anywhere / by Karen V. De Asis ; [edited by Margie Quimpo-Espino ; foreword by Socorro C. Ramos]. - Quezon City : K.V. De Asis, c2007. - 116 p. : ill. 21 cm.
Bonus chapter on Who are ethical Filipino managers"--Cover.
Color Folders in the Mind is rich with marketing wisdom, and provides a clear roadmap for every one who wants to build a successful brand. It brings to light the elements that help global brands remain successful, and illustrated how local brands adopt brilliant marketing strategies to transform themeselves into world class brands.
9789719385202
HD 69.B7 / .D349 2007
