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The first integrated marketing communications effectiveness awards, 2005 : winning case studies /

The first integrated marketing communications effectiveness awards, 2005 : winning case studies / edited by Jerry G. Kliatchko. - [Manila] : Cacho Pub. House, c2006. - x, 145 p. : ill. 23 cm.

ISBN: 9789711902254

Subjects--Topical Terms:
Advertising--Philippines.
Communication in marketing--Philippines.
Marketing--Philippines.

LC Class. No.: HF 5415.12.P6 / .F519 2006

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