The little know-it-all : common sense for designers /
Bilz, Silja.
The little know-it-all : common sense for designers / [edited by Robert Klanten, Mika Mischler and Silja Bilz ; text by Silja Bilz ; all text translated by Michael Robinson]. - Berlin, Germany : Gestalten, 2011 - 383 p. : col. ill. 17 cm.
Previous ed.: 2007.
Includes bibliographical references (p. 337-343) and index.
1.0. Foreword -- 2.0. Contents -- 3.0. Design -- 4.0. Typography -- 5.0. Digital media -- 6.0. Production -- 7.0. Marketing -- 8.0. Law -- 9.0. Organisation -- 10.0. References -- 11.0. Notes -- 12.0. Index -- 13.0. Imprint.
This updated new edition of The Little Know-It-All provides the fundamental information designers need to know to thrive in their growing field of practice. It is an indispensable manual of the knowledge currently required of designers as the evolution of media re-defines their role and expands the disciplines in which they must be competent. Divided into the seven chapters Design, Typography, Digital Media, Production, Marketing, Law, and Organization, the book offers concise analysis as well as definitions of unique vocabulary. Written for a global audience, it expounds on various international formats and legalities.
9783899553482
Graphic design (Typography)
Layout (Printing)
Z 246 / .B499 2011
The little know-it-all : common sense for designers / [edited by Robert Klanten, Mika Mischler and Silja Bilz ; text by Silja Bilz ; all text translated by Michael Robinson]. - Berlin, Germany : Gestalten, 2011 - 383 p. : col. ill. 17 cm.
Previous ed.: 2007.
Includes bibliographical references (p. 337-343) and index.
1.0. Foreword -- 2.0. Contents -- 3.0. Design -- 4.0. Typography -- 5.0. Digital media -- 6.0. Production -- 7.0. Marketing -- 8.0. Law -- 9.0. Organisation -- 10.0. References -- 11.0. Notes -- 12.0. Index -- 13.0. Imprint.
This updated new edition of The Little Know-It-All provides the fundamental information designers need to know to thrive in their growing field of practice. It is an indispensable manual of the knowledge currently required of designers as the evolution of media re-defines their role and expands the disciplines in which they must be competent. Divided into the seven chapters Design, Typography, Digital Media, Production, Marketing, Law, and Organization, the book offers concise analysis as well as definitions of unique vocabulary. Written for a global audience, it expounds on various international formats and legalities.
9783899553482
Graphic design (Typography)
Layout (Printing)
Z 246 / .B499 2011
