Marketing- and logistics-led organizations :

Mason, Robert (Business writer),

Marketing- and logistics-led organizations : creating and operating customer-focused supply networks / Marketing- and logistics-led organisations Robert Mason and Barry Evans. - London, United Kingdom : KoganPage, 2018. - xviii, 262 pages : illustrations ; 24 cm.

"The Chartered Institute of Logistics and Transport"--Cover.

Includes bibliographical references (pages 241-254) and index.

9780749478735


Business logistics.
Marketing.

HD 38.5 / .M381 2018