Innovation masters : history's best examples of business transformation.
Innovation masters : history's best examples of business transformation.
- ix, 404 pages 29 cm.
Includes bibliographical references and index.
Innovation Masters covers the best examples of successful businesses and/or businesspeople that have incorporated or developed a new product, service, or technology that helps to reinvent or revolutionize their business and/or industry. Entries will detail how these dramatic innovations were pivotal in keeping these companies on the cutting edge. Companies such as Amazon (which was successful in carving out new sales channels), Starbucks (which successfully reframed a product's relationship to its customer base), or IBM (which successfully shifted an entire company's strategy from providing products to services) will be highlighted.
9781414496184
Diffusion of innovations
New products
Organizational change
Technological innovations
HC 79.T4 / .In67 2012
Includes bibliographical references and index.
Innovation Masters covers the best examples of successful businesses and/or businesspeople that have incorporated or developed a new product, service, or technology that helps to reinvent or revolutionize their business and/or industry. Entries will detail how these dramatic innovations were pivotal in keeping these companies on the cutting edge. Companies such as Amazon (which was successful in carving out new sales channels), Starbucks (which successfully reframed a product's relationship to its customer base), or IBM (which successfully shifted an entire company's strategy from providing products to services) will be highlighted.
9781414496184
Diffusion of innovations
New products
Organizational change
Technological innovations
HC 79.T4 / .In67 2012
