Corporate disasters : what went wrong and why /
Corporate disasters : what went wrong and why /
[project editors : Miranda Herbert Ferrara, Michele P LaMeau]
- xiii, 416 pages 29 cm.
Profiles the biggest corporate mistakes or misdeeds throughout history, covering the people, the times, the decisions made.
Includes bibliographical references and index.
Corporate Disasters: What Went Wrong and Why profiles the biggest corporate mistakes or misdeeds throughout history -- covering the people, the times, the decisions made. From the infamous sock puppet of Internet lore to earlier entrepreneurial attempts that just plain flopped, each essay puts the business and its operators in the context of its own time, explaining the market, social, and technology forces at play, and each explores the key make-or-break decisions that led to disaster.
9781414496146 (hardcover)
Business failures.
Management.
Organizational change.
Success in business.
HD 58.8 / .C817 2012
Profiles the biggest corporate mistakes or misdeeds throughout history, covering the people, the times, the decisions made.
Includes bibliographical references and index.
Corporate Disasters: What Went Wrong and Why profiles the biggest corporate mistakes or misdeeds throughout history -- covering the people, the times, the decisions made. From the infamous sock puppet of Internet lore to earlier entrepreneurial attempts that just plain flopped, each essay puts the business and its operators in the context of its own time, explaining the market, social, and technology forces at play, and each explores the key make-or-break decisions that led to disaster.
9781414496146 (hardcover)
Business failures.
Management.
Organizational change.
Success in business.
HD 58.8 / .C817 2012
