Gale e-commerce sourcebook /

Gale e-commerce sourcebook / editor, Virgil L. Burton. - x, 580 pages 29 cm

Combines a variety of information including topical entries covering the most commonly asked questions relating to e-commerce. Topics include how to write business and marketing plans, secure financing, and evaluate candidates for designing a website. Covers directory listings of numerous associations, consultants, and other organizations related to e-commerce as well as the leading e-commerce companies worldwide.

Includes index.

How-to topics in e-commerce. -- Directory of e-commerce associations, consultants, and other organizations. -- Directory of leading e-commerce companies. -- General index.

Developed as a complement to the Gale Encyclopedia Of E-Commerce, E-Commerce Sourcebook combines a variety of information including approximately 100 how-to topical entries covering the most commonly asked questions relating to e-commerce, such as how to write business and marketing plans, secure financing, and evaluate candidates for designing a website. The volume also covers directory listings of approximately 4,000 associations, consultants, and other organizations related to e-commerce as well as the top 250 leading e-commerce companies worldwide. Also contains a general index to organization names, personal names, and subject terms.

9780787674212


Electronic commerce
Electronic commerce
Electronic commerce.

HF 5548.32 / .G131 2013