Normal view MARC view ISBD view

CPDD bible : a bible for commercial property development & design /;Shang dao : shang ye di chan kai fa she ji zhi dao = CPDD bible : a bible for commercial property development & design Jin pan di chan chuan mei you xian gong si.; Guangzhou Shi Tang yi wen hua chuan bo you xian gong si. - 435 pages : illustrations (chiefly color), plans 38 cm.

This book selects 20 high-quality projects of famous developers, including Wanda, China Resource Land, CapitaLand, Longfor, COFCO Group and so on, and display their developments and designs of commercial properties from policy background, region features, positioning strategy, planning design, traffic design, architecture design, landscape design, space design and so on. Meanwhile, it complementally analyzes commercial activities, brand merchant attracting, operation and promotion with a large amount of analysis drawings of earlier stage planning. Therefore, this book reproduces the complete process of a commercial property project growing out of nothing.

ISBN: 9787553732695

Subjects--Topical Terms:
Commercial buildings--China
Commercial buildings
Real estate development.

LC Class. No.: NA 2540 / .J564 2014