The business book /

The business book / 2014 - London : Dorling Kindersley Limited, 2014. - 352 pages : illustrations (chiefly color) ; 24 cm.

Includes index.

Start small, think big: Starting and growing the business. If you can dream it, you can do it --
There's a gap in the market, but is there a market in the gap? --
You can learn all you need to know about the competition's operation by looking in his garbage cans --
The secret of business is to know something that nobody else knows --
Be first or be better --
Put all your eggs in one basket, and then watch that basket --
Luck is a dividend of sweat. The more you sweat, the luckier you get --
Broaden your vision, and maintain stability while advancing forward --
Nothing great is created suddenly --
The role of the CEO is to enable people to excel --
Chains of habit are too light to be felt until they are too heavy to be broken --
A corporation is a living organism : it has to continue to shed its skin --
Without continuous growth and progress, success has no meaning --
If you believe in something, work nights and weekends --
it won't feel like work --
Lighting the fire: Leadership and human resources. Managers do things right, leaders do the right thing --
None of us is as smart as all of us --
Innovation must be invasive and perpetual: everyone, everywhere, all of the time --
Dissent adds spice, spirit, and an invigorating quality --
No great manager or leader ever fell from heaven --
A leader is one who knows the way, goes the way, and shows the way --
Teamwork is the fuel that allows common people to attain uncommon results --
Leaders allow great people to do the work they were born to do --
The way forward may not be to go forward --
The more a person can do, the more you can motivate them --
Be an enzyme --
a catalyst for change --
The worst disease that afflicts executives is egotism --
Emotional intelligence is the intersection of heart and head --
Management is a practice where art, science, and craft meet --
A camel is a horse designed by committee --
The art of thinking independently, together --
Making money work: Managing finances. Do no let yourself be involved in a fraudulent business --
Executive officers must be free from avarice --
If wealth is placed where it bears interest, it comes back to you redoubled --
Borrow short, lend long --
The interests of the shareholders are our own --
Make the best quality of goods at the lowest cost, paying the highest wages possible --
Utilize OPM --
other people's money --
Swim upstream. Go the other way. Ignore the conventional wisdom --
Debt is the worst poverty --
Cash is king --
Only when the tide goes out do you discover who's been swimming naked --
Return on equity is a financial goal that can become an own goal --
As the role of private equity has grown, so have the risks it poses --
Assign costs according to the resources consumed --
Working with a vision: Strategy and operations. Turn every disaster into an opportunity --
If I had asked people what they wanted, they would have said faster horses --
The main thing to remember is, the main thing is the main thing --
You don't need a huge company, just a computer and a part-time person --
Don't get caught in the middle --
The essence of strategy is choosing what not to do --
Synergy and other lies --
The Chinese word "crisis" is composed of two characters: "danger" and "opportunity" --
You can't grow long-term if you can't eat short-term --
Market attractiveness, business attractiveness --
Only the paranoid survive --
To excel, tap into people's capacity to learn --
The future of business is selling less of more --
To be an optimist ... have a contingency plan for when all hell breaks loose --
Plans are useless, but planning is indispensable --
The strongest competitive forces determine the profitability of an industry --
If you don't have a competitive advantage, don't compete --
If you don't know where you are, a map won't help --
Chaos brings uneasiness, but it also allows for creativity and growth --
Always do what is right. It will gratify half of mankind and astonish the other --
There is no such thing as a minor lapse in integrity --
Make it easier to do the right thing and much harder to do the wrong thing --
Successful selling: Marketing management. Marketing is far too important to leave to the marketing department --
Know the customer so well that the product fits them and sells itself --
Attention, Interest, Desire, Action --
Marketing myopia --
The cash cow is the beating heart of the organization --
Expanding away from your core has risks; diversification doubles them --
If you're different, you will stand out --
There is only one boss: the customer --
Whitewashing, but with a green brush --
People want companies to believe in something beyond maximizing profits --
Everybody likes something extra for nothing --
In good times people want to advertise; in bad times they have to --
Make your thinking as funny as possible --
E-commerce is becoming mobile commerce --
Trying to predict the future is like driving with no lights looking out of the back window --
Product, place, price, promotion --
Delivering the goods: Production and postproduction. See how much, not how little, you can give for a dollar --
Costs do not exist to be calculated. Costs exist to be reduced --
If the pie's not big enough, make a bigger pie --
Eliminate unnecessary steps --
Every gain through the elimination of waste is gold in the mine --
Machines, facilities, and people should work together to add value --
Learning and innovation go hand in hand --
Your most unhappy customers are your greatest source of learning --
Technology is the great growling engine of change --
Without big data, you are blind and deaf and in the middle of a highway --
Put the product into the customer's hands --
it will speak for itself --
The desire to own something a little better, a little sooner than necessary --
Time is money --
A project without a critical path is like a ship without a rudder --
Taking the best from the best.

9781409341260


Business.
Industries--Social aspects.

HF 5351 / .B964 2014