Predictive analytics for business strategy /

Predictive analytics for business strategy / reasoning from data to actionable knowledge / ;Jeffrey T. Prince. - xviii, 348 pages 24 cm.

Includes index.

Designed for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not. --Amazon.co.uk


Business planning
Business planning
Quantitative research.

HD 30.23 / .P935 2019