M : marketing /
Grewal, Dhruv,
M : marketing / Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College, University College. - Eighth edition. - xvi, 507 pages : color illustrations ; 28 cm.
Includes bibliographical references and indexes.
"M: Marketing, 8e emphasize how marketing has evolved into its present-day, integral business function of creating value. It also focus on how firms maintain value and rely on value for establishing lasting relationships with their customers"--
9781265056704
Marketing.
HF 5415 / .G869m 2023
658.8
M : marketing / Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College, University College. - Eighth edition. - xvi, 507 pages : color illustrations ; 28 cm.
Includes bibliographical references and indexes.
"M: Marketing, 8e emphasize how marketing has evolved into its present-day, integral business function of creating value. It also focus on how firms maintain value and rely on value for establishing lasting relationships with their customers"--
9781265056704
Marketing.
HF 5415 / .G869m 2023
658.8
