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Potter, W. James.

Media literacy / W. James Potter. - 10th ed. - Los Angeles : SAGE, c2011. - xxi, 463 p. ; 23 cm.

Includes bibliographical references and index.

Introduction. Why increase media literacy? -- Media literacy approach -- Audience. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Current status -- Content. Mass media content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Effects. Proactive perspective on media effects -- Broadening our perspective on media effects -- Confronting the issues. Who controls the mass media? -- Privacy with the media -- Piracy with the media -- Media violence -- Media influence on sports -- The springboard. Personal strategy for increasing media literacy -- Helping others increase media literacy.

ISBN: 9781071840993

LCCN: 2009053331

Nat. Bib. No.: GBB053036 bnb

Nat. Bib. Agency Control No.: 015535584 Uk

Subjects--Topical Terms:
Media literacy.

LC Class. No.: P96.M4 / P68 2021