Research perspectives on social media influencers and brand communication /
Research perspectives on social media influencers and brand communication /
edited by Brandi Watkins.
- Lanham : Lexington Books, [2021]
- xvi, 192 pages : illustrations ; 24 cm
Includes bibliographical references and index.
2020948472
GBC0I0062 bnb
020013144 Uk
Internet marketing.
Social media--Influence.
Branding (Marketing)
Relationship marketing.
Marketing sur Internet.
Stratégie de marque.
Marketing relationnel.
branding.
Branding (Marketing)
Internet marketing.
Relationship marketing.
Social media--Influence.
HF 5415.1265 / .R47 2021
Includes bibliographical references and index.
2020948472
GBC0I0062 bnb
020013144 Uk
Internet marketing.
Social media--Influence.
Branding (Marketing)
Relationship marketing.
Marketing sur Internet.
Stratégie de marque.
Marketing relationnel.
branding.
Branding (Marketing)
Internet marketing.
Relationship marketing.
Social media--Influence.
HF 5415.1265 / .R47 2021
