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Factor analysis on the likeability of an emotional commercial through the response of Gen Z consumers in DLSU-D Senior High School /

Factor analysis on the likeability of an emotional commercial through the response of Gen Z consumers in DLSU-D Senior High School / Jerome Baldano, Joseph Aron Baquiran, Ely Anne Chrizle Gallardo, Crystal Joy Gatdula, Ezekiel Juelar, James Edward Labonete, John Carlo Libunao, Korbin Trunks Porras - June 2024 - 81 p. ; 28 cm.

Subjects--Topical Terms:
Emotional commercial.

LC Class. No.: ABM / 2024 007

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