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Designing brand identity : a comprehensive guide to the world of brands and branding /

Wheeler, Alina

Designing brand identity : a comprehensive guide to the world of brands and branding / Alina Wheeler, Rob Meyerson - 6th ed. - New Jersey : John Wiley & Sons, c2024. - xiii, 332 p. : col. ill. ; 28 cm.

ISBN: 9781119984818

Subjects--Topical Terms:
Brand name products. Branding (Marketing)

LC Class. No.: HD 69.B7 / .W44 2024

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