Advocacy advertising / (Record no. 44458)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01702nam a2200253Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15766 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211103155309.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980130s1999 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 971-555-291-9 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AEA |
| Transcribing agency | AEA |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5815.P6 |
| Item number | .G165 1999 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Garcia, Leonardo R. |
| 9 (RLIN) | 42677 |
| 245 #0 - TITLE STATEMENT | |
| Title | Advocacy advertising / |
| Statement of responsibility, etc. | Leonardo R. Garcia, Jr. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Manila : |
| Name of publisher, distributor, etc. | De La Salle University Press. Inc., |
| Date of publication, distribution, etc. | c1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 194 pages : |
| Other physical details | illustrations |
| Dimensions | 23 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Advocacy Advertising is the first local book that analyzes the power and influence of advocacy advertisements in espousing socioeconomic, health, technological, values, and political issues. It illustrates how successful advocacy campaigns normally undertaken by government agencies and NGOs aid in boosting corporate image. Dr. Leonardo R. Garcia, Jr. is chairperson of the Marketing Management Department of De La Salle University - Manila where he holds the rank of Associate Professor. Included in the 1999-2000 edition of Baron's Who's Who of the Asian Pacific Rim, as well as in the 1996 Marquis' Who's Who in the World, Garcia is one of only three Filipinos conferred with the international title "Certified Professional Marketer - Asia Pacific" by the Asia Pacific Marketing Federation. (Source: http://www.kabayancentral.com) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Source of heading or term | sears |
| 9 (RLIN) | 4389 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Padilla, Alejandro |
| 9 (RLIN) | 48085 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Isagani R. Cruz Collection |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Aklatang Emilio Aguinaldo-Information Resource Center | Aklatang Emilio Aguinaldo-Information Resource Center | 01/01/2001 | IRC-005320 | HF 5815.P6 .G165 1999 | 3IRC0000005083 | 11/03/2021 | 11/03/2021 | Isagani R. Cruz Collection | ||||||
| Aklatang Emilio Aguinaldo-Information Resource Center | Aklatang Emilio Aguinaldo-Information Resource Center | 11/21/2005 | IRC-004787 | HF 5815.P6 .G165 1999 | 3IRC0000002522 | 11/03/2021 | 11/03/2021 | Isagani R. Cruz Collection | ||||||
| Aklatang Emilio Aguinaldo-Information Resource Center | Aklatang Emilio Aguinaldo-Information Resource Center | 11/21/2005 | IRC-005806 | HF 5815.P6 .G165 1999 | 3IRC0000002521 | 11/03/2021 | 11/03/2021 | Isagani R. Cruz Collection |
