MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01586cam a2200337 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
333136 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180212122641.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130705s2014 pau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013025561 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781466646711 (hardcover) |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 9980.5 |
| Item number |
.In67 2014 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Innovations in services marketing and management : |
| Remainder of title |
strategies for emerging economies / |
| Statement of responsibility, etc |
Anita Goyal, Indian Institute of Management, Lucknow, India. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hershey, PA : |
| Name of publisher, distributor, etc |
Business Science Reference, an imprint of IGI Global, |
| Date of publication, distribution, etc |
[2014]. |
| 264 #1 - PUBLISHER--PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hershey, PA : |
| Name of publisher, distributor, etc |
Business Science Reference, an imprint of IGI Global, |
| Date of publication, distribution, etc |
[2014]. |
| 265 ## - SOURCE FOR ACQUISITION/SUBSCRIPTION ADDRESS |
|---|
| Source for acquisition/subscription address |
ForeFront Book Co., Inc. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 383 pages ; |
| Dimensions |
29 cm. |
| 336 ## - rdacontent |
|---|
| Content type term (R) |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
A volume in the Advances in marketing, customer relationship management, and E-services (AMCRMES) book series. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Premier Reference Source"--Cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 329-372) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Service industries |
| General subdivision |
Marketing. |
| 9 (RLIN) |
19835 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Service industries |
| General subdivision |
Management. |
| 9 (RLIN) |
19836 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
19837 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Goyal, Anita, |
| Dates associated with a name |
1972- |
| 9 (RLIN) |
19838 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Item type |
Graduate Studies |
| 984 ## - WLN AUTOMATIC HOLDINGS STATEMENT (OCLC) |
|---|
| Holding library identification number |
065529 |
| Physical description codes |
lac |
