MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01366nam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13954 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180213133010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
000123s1997 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132435101 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(AEA)CA764CACD16C11D3B08E00A024C640A4 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AEA-IRC |
| Transcribing agency |
AEA-IRC |
| Modifying agency |
AEA-IRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.13 |
| Item number |
.K848 1997b |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
21802 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing management : |
| Remainder of title |
analysis, planning, implementation, and control / |
| Statement of responsibility, etc |
Philip Kotler. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
c1997. |
| 265 ## - SOURCE FOR ACQUISITION/SUBSCRIPTION ADDRESS |
|---|
| Source for acquisition/subscription address |
Donation |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xl, 789, [49] p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
26 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The Prentice Hall international series in marketing |
| 9 (RLIN) |
21803 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| Source of heading or term |
sears |
| 9 (RLIN) |
21804 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Item type |
Graduate Studies |
| 984 ## - WLN AUTOMATIC HOLDINGS STATEMENT (OCLC) |
|---|
| Holding library identification number |
040676 |
| Physical description codes |
lpg |
