MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01532nam a2200289Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
90996 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211103224347.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060202s2004 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
971-555-507-1 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(AEA)41EAAAB8C9EB43CC866F08D0BAB78259 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AEA |
| Transcribing agency |
AEA |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
F KPM 982.4 .P149 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pagunsan, Sinforoso R. |
| 9 (RLIN) |
41340 |
| 245 #4 - TITLE STATEMENT |
|---|
| Title |
The law and advertising / |
| Statement of responsibility, etc. |
Sinforoso R. Pagunsan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Manila : |
| Name of publisher, distributor, etc. |
De La Salle University Press, |
| Date of publication, distribution, etc. |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 185 p. |
| Dimensions |
24 cm. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The Law and Advertising is a reference book containing selected laws and topics on advertising and sales promotions. It is useful to students, advertising practitioners, marketing professionals, and concerned consumers keenly interested in the subject. While the author treats the topics from a legal perspective, practical examples and even current issues are incorporated to show the application of legal precepts. Subliminally, the book advocates social responsibility in advertising within the existing legal order. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| Geographic subdivision |
Philippines. |
| Source of heading or term |
sears |
| 9 (RLIN) |
92332 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer protection |
| Geographic subdivision |
Philippines. |
| Source of heading or term |
sears |
| 9 (RLIN) |
93038 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Copyright |
| Geographic subdivision |
Philippines. |
| Source of heading or term |
sears |
| 9 (RLIN) |
92240 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Liability (Law) |
| Geographic subdivision |
Philippines. |
| Source of heading or term |
sears |
| 9 (RLIN) |
93039 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Trademarks |
| Geographic subdivision |
Philippines. |
| Source of heading or term |
sears |
| 9 (RLIN) |
93040 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Filipiniana |
