Primer of public relations research / (Record no. 6405)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01968cam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 213533 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180217095856.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100401s2011 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781593855956 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM 1221 |
| Item number | .St12 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stacks, Don W. |
| 9 (RLIN) | 22129 |
| 245 10 - TITLE STATEMENT | |
| Title | Primer of public relations research / |
| Statement of responsibility, etc | Don W. Stacks. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Guilford Press, |
| Date of publication, distribution, etc | c2011. |
| 265 ## - SOURCE FOR ACQUISITION/SUBSCRIPTION ADDRESS | |
| Source for acquisition/subscription address | ForeFront Book Co., Inc. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 367 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details. New to This Edition: 1) Thoroughly updated to reflect the growth of social media and other technological changes; 2) Expanded coverage of measuring return on investment (ROI); 3) Restructured based on classroom experience: learning statistical concepts first will help students master the methods; 4) Emphasizes a best-practice approach to designing and implementing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations |
| General subdivision | Research. |
| 9 (RLIN) | 22130 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Graduate Studies |
| 984 ## - WLN AUTOMATIC HOLDINGS STATEMENT (OCLC) | |
| Holding library identification number | 057228 |
| Physical description codes | brj |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Graduate Studies | DLSU-D GRADUATE STUDIES | DLSU-D GRADUATE STUDIES | Graduate Studies | 01/23/2018 | Forefront Book Co., Inc. | 55.00 | 057228 | HM 1221 .St12 2011 | 3AEA2012000306 | 01/23/2018 | 01/23/2018 | Graduate Studies |
