Graphic design before graphic designers : (Record no. 83839)

MARC details
000 -LEADER
fixed length control field 02048nam a2200253Ia 4500
001 - CONTROL NUMBER
control field 249630
003 - CONTROL NUMBER IDENTIFIER
control field 0000000000
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211104062356.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120206s2012 nyua b 001 0 eng c
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012932514
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780500516461
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jury, David.
9 (RLIN) 106631
245 #0 - TITLE STATEMENT
Title Graphic design before graphic designers :
Remainder of title the printer as designer and craftsman 1700-1914 /
Statement of responsibility, etc. David Jury.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York, N.Y. :
Name of publisher, distributor, etc. Thames & Hudson
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 312 p. :
Other physical details ill. (chiefly col.)
Dimensions 31 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Alternative functions of the black art -- Celebrating the challenge of change -- Mechanization and international ambition -- Artistic aspirations for mass communication -- The rise of advertising and design -- Printing at the service of design.
520 ## - SUMMARY, ETC.
Summary, etc. Publisher description: Although the term was not coined until the 1920s, graphic design existed long before there were any graphic designers. This lavish volume is a vibrant mix of beautifully crafted printed ephemera from the past. It is a visual journey through the pre-history of graphic design, charting the printer's progress from jobbing tradesman to the heights and hallowed status of artistic printer. Showcasing work from a host of anonymous talents whose names are lost to history as well as seminal, pioneering typographers, artists and printers such as Giambattista Bodoni, William Morris and Oscar Harpel, it reveals how those working on both sides of the Atlantic responded to everyday communication issues with original solutions and breathtaking flair and skill. The extraordinarily diverse results - the precursor of what we now call graphic design - are a celebratory cultural feast of the jobbing printer's contribution to visual culture and heritage.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Graphic design (Typography)
9 (RLIN) 25498
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Letterpress printing
9 (RLIN) 106632
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Type and type-founding
9 (RLIN) 81206
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Aklatang Emilio Aguinaldo-Information Resource Center Aklatang Emilio Aguinaldo-Information Resource Center Reference 03/19/2014 REF-004278   Z 246 .J979 2012 3AEA2014004193 11/04/2021 11/04/2021 Reference