MARC details
| 000 -LEADER |
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| fixed length control field |
03743nam a2200337Ia 4500 |
| 001 - CONTROL NUMBER |
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| control field |
271512 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211104064826.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150108n 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118892701 |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 30.215 |
| Item number |
.B145 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baesens, Bart. |
| 9 (RLIN) |
119678 |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Analytics in a big data world : |
| Remainder of title |
the essential guide to data science and its applications / |
| Statement of responsibility, etc. |
Bart Baesens. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2014 |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
addresses data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
contains an overview of the visionary ideas and current developments on the strategic use of analytics for business |
| 500 ## - GENERAL NOTE |
|---|
| General note |
offers the results of research and the author's personal experience in banking, retail, and government |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Designed to be an accessible resource, this book does not include exhaustive coverage of all analytical techniques, but instead focuses on analytics techniques that provide added value in business environments. It draws on the author's expertise on the topics of big data, analytics and its applications in credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. This guide includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. The book includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics. It offers the results of research and the author's personal experience in banking, retail, and government. Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business. Also, it covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis. For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Big data. |
| Source of heading or term |
sears |
| 9 (RLIN) |
119338 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Decision making |
| Source of heading or term |
sears |
| 9 (RLIN) |
12162 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management |
| Source of heading or term |
sears |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management |
| Source of heading or term |
sears |
| 9 (RLIN) |
119679 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Reference |
