MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02584nam a2200313Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
294947 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211104073630.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140206s2014 enka fb 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749468422 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 59 |
| Item number |
.B561 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Black, Caroline, |
| Dates associated with a name |
-1956 |
| 9 (RLIN) |
122219 |
| 245 #4 - TITLE STATEMENT |
|---|
| Title |
The PR professional's handbook : |
| Remainder of title |
powerful, practical communications / |
| Statement of responsibility, etc. |
Caroline Black. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 366 pages : |
| Other physical details |
illustrations |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 355-359) and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: Foreword -- Conrad Bird - Director of Communications, Cabinet Office, British Government -- Introduction -- Chapter 1 The role and importance of communications in organisations -- Chapter 2 Key theories for communicators -- Chapter 3 The communications professional -- Chapter 4 Planning communications programmes and campaigns -- Chapter 5 Communications and related disciplines -- Chapter 6 Understanding audiences - the psychology of communications -- Chapter 7 Using the right channels for communications -- Chapter 8 Creativity in communications development -- Chapter 9 Visual imagery in communications -- Chapter 10 Communications skills essentials. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Rapid changes in technology are having a major impact on the way businesses choose to reach their audience. As a result, an increasing number of people need a better understanding of modern PR and how its principles can underpin effective business management. Keeping track of the best PR practices, as well as the new communications channels that arise can be overwhelming for professionals new to the PR function.With practical advice and solutions, The PR Professional's Handbook is a complete introductory text that provides a full breakdown of the skills required in communications, including briefing, listening, questioning, writing, selling and presenting. Highlighting international case studies throughout the text, Black offers a fresh interpretation of the basics, combined with the latest information on technology and social media. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business communication |
| 9 (RLIN) |
3460 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in organizations |
| 9 (RLIN) |
25874 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| 9 (RLIN) |
23127 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Reference |
