Entrepreneurial journalism : (Record no. 89731)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02543nam a2200373Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 334712 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211104084447.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161012s2017 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138190368 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Description conventions | rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | PN 4784.M34 |
| Item number | .M351 2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marsden, Paul, |
| Dates associated with a name | -1984 |
| 9 (RLIN) | 125858 |
| 245 #0 - TITLE STATEMENT | |
| Title | Entrepreneurial journalism : |
| Remainder of title | how to go it alone and launch your dream digital project / |
| Statement of responsibility, etc. | Paul Marsden. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London ;;New York : |
| Name of producer, publisher, distributor, manufacturer | Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 184 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | ΓÇó developing revenue streams that can make digital journalism sustainable |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | ΓÇó engaging with mobile journalism by utilising smartphone and app technology |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | ΓÇó how to use key analytics to track and focus readership |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | ΓÇó legal and ethical dilemmas faced in a modern newsroom |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | ΓÇó the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain's best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism. --Amazon.com |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: ΓÇó advice on launching digital start-ups |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Journalism |
| 9 (RLIN) | 34591 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Journalism |
| 9 (RLIN) | 34591 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Journalism |
| 9 (RLIN) | 34591 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Online journalism. |
| 9 (RLIN) | 47866 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
No items available.
