Engineering innovative products : (Record no. 90958)

MARC details
000 -LEADER
fixed length control field 02909nam a2200373Ia 4500
001 - CONTROL NUMBER
control field 343669
003 - CONTROL NUMBER IDENTIFIER
control field 0000000000
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211104091436.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140529s2014 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014013128
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118757734 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number 18168676
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Description conventions rda
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number TS 170
Item number .W66 2014
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Woods, Roger,
Dates associated with a name -1963
9 (RLIN) 127307
245 #0 - TITLE STATEMENT
Title Engineering innovative products :
Remainder of title a practical experience /
Statement of responsibility, etc. edited by Roger Woods, Karen Rafferty, Julian Murphy, School of Electronics, Electrical Engineering and Computer Science, Queen's University, Belfast, UK, Paul Hermon, School of Mechanical and Aerospace Engineering, Queen's University Belfast, UK.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Chichester, West Sussex, United Kingdom :
Name of producer, publisher, distributor, manufacturer Wiley,
Date of production, publication, distribution, manufacture, or copyright notice 2014
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 267 pages :
Other physical details illustrations
Dimensions 25 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. and ΓÇóIncludes case studies from engineering students who give insights into how they have successfully developed their own ideas into companies. --Amazon.com
520 ## - SUMMARY, ETC.
Summary, etc. ΓÇóFeatures contributions from leading experts in marketing, finance, company formation, sales and intellectual protection which provides details of the challenges faced by innovators when commercializing ideas
520 ## - SUMMARY, ETC.
Summary, etc. ΓÇóProvides vital insight into the design and innovation processes within engineering and the challenges and pitfalls in translating good ideas into great products
520 ## - SUMMARY, ETC.
Summary, etc. Engineering Innovative Products: A Practical Experience is a pioneering book that will be of key use to senior undergraduate and graduate engineering students who are being encouraged to explore innovation and commercialization as part of their courses. The book will teach the essential skills of entrepreneurship and address the fundamental requirements needed to establish a successful technology company. As well as providing the crucial background and insights enabling students to identify a key market, it also offers a highly practical guide to undertaking genuine product validation and producing a feasibility study, as well as providing vital insights into the challenges and demands in forming a technology based company. Key features: ΓÇóOutlines how to develop and grow an engineering solution which has market potential and covers key business aspects of giving the perfect pitch, sales and marketing, protection of ideas and finance, to offer a complete and practical guide to commercializing ideas
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products.
9 (RLIN) 21811
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hermon, John Paul.
9 (RLIN) 127308
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Murphy, Julian,
9 (RLIN) 127309
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rafferty, Karen.
9 (RLIN) 127310
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type

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