Tourism marketing / (Record no. 91466)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01786nam a2200253Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 347330 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211104092337.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190516n 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Description conventions | rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | G 155.A1 |
| Item number | .B142 2015 |
| 245 #0 - TITLE STATEMENT | |
| Title | Tourism marketing / |
| Statement of responsibility, etc. | Maricel Gatchalian-Badilla. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Manila : |
| Name of producer, publisher, distributor, manufacturer | Rex Book Store, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 224 pages : |
| Other physical details | illustrations |
| Dimensions | 26 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Tourism Marketing is a product of 20 years of industry experience and academic teaching in the University of the Philippines. With the advent of economic growth brought about by a thriving tourism industry, tourism education has become in demand. It is expected to grow even more because of the ASEAN Mutual Recognition Agreement in 2015. The author incorporated real life situations, up to date local researches and practical examples to make the theories presented in this book easier to understand and apply. A special feature called Marketing Nugget is incorporated in most of the chapters to provide practical situations for the student to absorb the major concepts presented. Each nugget includes points to ponder upon which can trigger discussion and critical thinking. Guide Questions and Suggested activities that have worked in the author's classroom are also provided to draw out critical thinking skills and experiential learning from its readers. --Rexestore.com. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Tourism. . |
| Source of heading or term | sears |
| 9 (RLIN) | 33741 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Filipiniana |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Aklatang Emilio Aguinaldo-Information Resource Center | Aklatang Emilio Aguinaldo-Information Resource Center | Filipiniana | 01/18/2021 | FIL-016906 | G 155.A1 .B142 2015 | 3FIL2019016906 | 11/04/2021 | 11/04/2021 | Filipiniana | |||||
| Aklatang Emilio Aguinaldo-Information Resource Center | Aklatang Emilio Aguinaldo-Information Resource Center | Filipiniana | 01/18/2021 | FIL-016907 | G 155.A1 .B142 2015 | 3FIL2019016907 | 11/04/2021 | 11/04/2021 | Filipiniana |
